IdentityInstrument Serif · IBM Plex Mono
The wordmark is the logo
No mark, no monogram in the masthead. The name is set once, correctly, and every other use is a derivation of it.
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Primary · Instrument Serif regular, uppercaseTracking +150 · optical left indent applied
Lockups
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Intelligence
Stacked · documents, decks, footer
ArcaneDesk
Horizontal · bylines, sub-brands
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Small size · tracking reduced to +110
A
A
Monogram · app icon, favicon, avatar only
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Reversed · dark bands, Convergence
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On stone · panels, cards
Construction
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Clear space on all four sides equals the cap height of the A. Nothing sits inside it — no rule, no tagline, no navigation.
Specification
TypefaceInstrument Serif Regular
CaseUppercase
Tracking+150 · +110 below 24px
Leading0.86
IndentLeft padding = tracking value
Minimum16px cap height
Ink#111111 / #F2F1EC
The trailing letterspace on the final E is compensated with an equal left indent, so the wordmark optically centres in any container.
Do not
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No tracking
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Substituted face
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Accent colour
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Mark beside wordmark
The compass mark stays a product icon for Alpha. It never appears next to the wordmark, because a title that publishes evidence should not need a symbol to be recognised.
In place
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